Monday, February 27, 2012

The purpose for a website

Why do we need websites?

  • To establish an internet presence
  • As an extension of our current advertising (phone, newspapers, etc.)
  • To enhance Kin Canada's professional image
  • To offer Kin Canada information and give the public a favorable impression
  • To increase public awareness of Kin Canada's name, brand or identity
  • To strengthen our position in the eye of the public
  • To strengthen brand identification
  • To develop prospects
  • To explain our purpose
  • To encourage potential members to contact us by phone, mail or e-mail
  • To bring in new members to our location
  • To offer links to other relevant sites
  • To provide information to the public and the members
  • To offer a virtual community, a place where users can interact with each others
As you can see, a website has many purposes and uses. We must keep these points in mind when we form a website for our Club, District and the National site.

Most importantly, we have a website as a library for the members. The website must have all the necessary files, schedules, forms, contacts, documents, Power Points, applications, lists and all the assorted information that the members may need. These files must also be sorted in a fashion that they can be found by all members. We need a place where all Kin can go to "Learn and Grow" and find the vital information they will need.

Ask your Webmaster to build that library...this works far better than Dropbox, without having to download an invasive program.


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